Meet Bob

Meet Bob, the Shopper Looking for a Custom Gift

Demographics:

Name: Bob
Age: 35
Occupation: Marketing Manager
Location: Urban area, United States
Family: Married to Trey
Interests: Home cooking, interior design, thoughtful gifts, quality craftsmanship

Goals:

Bob wants to surprise his husband, Trey, with a thoughtful and personalized gift.
He is looking for a custom butcher block for Trey, who enjoys cooking gourmet meals several nights a week.
Bob is seeking guidance on the design and size of the butcher block as he wants it to fit well in their kitchen and suit Trey's cooking needs.
He prefers the convenience of online browsing and ordering but is willing to wait for a custom-made product if necessary.

Challenges:

Bob has struggled to find a local artisan or retailer who can create the custom butcher block according to his specifications.
He wants to explore various design options and get expert guidance without feeling rushed or pressured.
Bob prefers to plan well in advance for special occasions like Trey's birthdays, so timing is important to him.

Personality and Preferences:

Bob is thoughtful and attentive, especially when it comes to his relationship with Trey.
He appreciates quality over quantity and is willing to invest in well-crafted items.
Bob enjoys the process of selecting gifts and takes pleasure in finding something unique and tailored to the recipient's interests.

Needs:

Bob needs a platform or service that offers customizable options for butcher blocks.
He requires access to a range of designs and the ability to seek expert advice on choosing the right one.
Bob prefers an online platform that allows him to browse at his own pace and make informed decisions without feeling rushed.
He values clear communication and transparency regarding the production timeline and delivery process.

How to Reach Bob:

Online platforms specializing in custom kitchenware and gifts.
Social media channels featuring artisanal craftsmanship and personalized gift ideas.
Email newsletters or blogs focusing on gourmet cooking and kitchen design.
Referral programs from friends or family who have experience with custom-made products.