Meet Marsha, the Wine Shopper who is in a Hurry

User Persona

Demographics:

• Marsha Thompson is a vibrant marketing manager originally from the Midwest who now resides in the bustling city of San Francisco, California. She moved to the West Coast after college to pursue her career ambitions and immerse herself in the vibrant culture of the region.

• Name: Marsha

• Age: 34

• Occupation: Marketing Manager

• Location: San Francisco, California

• Family: Married with 2 kids

• Interests: New restaurants in the Bay area, cycling, learning new culinary techniques

Goals:

• Marsha's primary goal is to enjoy life to the fullest and make the most of her experiences. She seeks to discover new wines, explore different neighborhoods, and advance in her career with enthusiasm and determination.

Challenges:

• Despite her love for wine, Marsha sometimes struggles to track down her favorite bottles. She has experienced the frustration of finding her preferred wine out of stock or unavailable at different stores, motivating her to seek out solutions for easier access.

Personality:

• Marsha is outgoing, adventurous, and social. She loves connecting with people and exploring new opportunities. Her curiosity knows no bounds, and she enjoys trying new foods, wines, and experiences. Despite her outgoing nature, Marsha values her alone time and finds solace in quiet moments for reflection.

Preferences:

• Marsha has a discerning palate and enjoys exploring different wine varietals. She values convenience and quality when it comes to purchasing her favorite wines, and she appreciates value in her purchases.

Needs:

• Marsha needs a reliable way to track down her favorite wines with ease. She seeks convenience in her wine shopping experience and values positive customer interactions. Additionally, she desires recommendations and guidance from experts to help her discover new wines that align with her preferences.

How to Reach Marsha:

• Utilize online platforms and apps: Marsha is tech-savvy and relies on various apps and online tools to enhance her lifestyle. Leveraging online platforms for wine recommendations and purchasing options would effectively reach her.

• Provide personalized recommendations: Marsha appreciates personalized recommendations and guidance from experts. Offering tailored suggestions based on her preferences and previous purchases would resonate with her.

• Ensure availability and convenience: Marsha values convenience and ease of access when it comes to purchasing her favorite wines. Ensuring that her preferred wines are readily available and easily accessible at local stores or through online retailers would meet her needs effectively.

• Positive customer experience: Marsha values positive customer interactions and seeks supportive assistance when shopping for wine. Providing excellent customer service and support, both online and in-store, would enhance her overall shopping experience.